In short: I write stuff on the Internet.
In less-short: I'm a content strategist and manager with 6+ years of experience in Generative AI and crypto. In my role as a Content Strategist at Perplexity AI, I worked on new email campaigns (Pro subscriptions, 7D re-engagement, etc.), and revamped our onboarding drip campaign, achieving a 30% open rate and 1.7% CTR (20+ million opens). I've also led Perplexity’s SEO strategy, boosting keyword visibility by 84% and SERP feature appearance by 49%, creating 1000+ pages in 6 months, all while leading a team of contractors.
At Coinbase, I authored over 200 SEO-optimized articles for Coinbase Learn, implementing an internal link-building strategy that increased average daily traffic by 40%. My collaboration with engineering teams also led to improvements in site health by addressing technical issues like broken links and page load speed optimizations. Finally, I utilized prompt engineering and fine-tuning techniques to enhance content quality and user engagement.
I have also authored “The Social Token Revolution,” consulted for leading Web3 communities, and orchestrated the market launch of a successful NFT collection.